In todays technology and social media, it seems that the world just keeps getting smaller and smaller. You can buy gifts for mom, get updates on your college roommate’s life, and research a plethora of businesses to ensure that your needs are all met. You can even find the perfect job and connect with other like-minded professionals. However, technology can be one dimensional and what real life interviews and interactions bring to the table are often lacking on the computer screen. What image are you portraying online? Are you proud of the story your image is telling and could this be suffocating your opportunities?
Recently I noticed that many users on social media (such as LinkedIn) or professionals on company websites have just so-so headshot pictures. It may have been taken at some family function with others cropped out or in an empty office space for use on the company’s website, but it’s a shame how many spend so much time perfecting their skills and resumes only to fail when it comes to that vital cyber first impression. After all, it has been reported that up to 90% of those who interview candidates for a job say they check out social media profiles, especially LinkedIn and Facebook, before deciding whether or not to set up an interview.
Let’s face it: we’re living in a very visual society bombarded by colorful magazine covers, the struggle for the perfect selfie, and commercials that encourage us to look a certain way. We spend a fortune looking good and feeling good, only to post a picture that is slightly out-of-focus, terribly outdated, and has a distracting mottled background. Your face IS your brand regardless of your industry. You owe it to yourself to have an awesome professional headshot! After all, what is your headshot saying about you? Before anyone reads your bio, they have already formed an opinion about you based on your profile shot. A less than professional headshot can imply that you don’t pay attention to detail, that you don’t take your work seriously, or you just don’t care about yourself. A great headshot can attract new clients and employers; this gives you the advantage to be unforgotten. The world today is competitive and if you want the best opportunities you will need to fight for them, starting with your headshot.
Because so many professionals need to update their headshots, Indigo Moments Photography is excited to host an open house for local professionals in the Bay Area this coming June giving a FREE headshot to all. I’ll share some tips in a future blog to help you dress to impress and with the proper background, you can be sure that you will have a stellar headshot for your profile pictures, business cards, and all other marketing products. Don’t miss out on the opportunity to be pampered with pro make-up and a professional hair stylist.