Visual Branding | How to Make Your Clients Like, Know, and Trust You Before They Even Talk To You

By Indigo Moments Photography
photography for wellness company


Here at Indigo Moments Photography, we’ve received hundreds of clients reaching out for updated professional headshots. Now, we have started to work with business owners at a more in-depth level. We are pleased to announce we are now offering Visual Branding packages for our business photography clients!

The Importance of Visual Branding

It’s important to update your headshots for LinkedIn and other social media profiles to ensure your photos don’t get outdated. We talked about the importance of a good headshot in a previous blog, here. But aside from your headshot, it’s also important to build your brand. So many businesses don’t have social media profiles or simply use stock photos on their websites. The web presence of their brand lacks those personal touches like blogs and relevant marketing material. And so many business owners share that they lacked these things because they simply don’t have the photos or the time.

That’s where our Visual Branding packages come in handy! We’ll sit down with you and get to know you with a questionnaire so we can direct your photo session. With the pictures from these sessions, you can flourish in your business as you make your look and brand consistent across all your social media platforms. After all, your brand is how others see you, and you want people to see those images and know they can trust you and your business. Using professional photos that best represent you makes you appear more approachable. It helps you to stand out against the hundreds of other business using those same old boring stock photos.

Professional Branding Photography Sessions

So, if you want to be a step above your competitors, we can help. We’ll do 1–5 photoshoots, depending on your needs, until you have all the images you need for quality content to represent your brand on social media, blogs, websites, and even printed marketing materials—which are still just as important to design well. You’ll get to work with a photographer, content coordinator, and graphic designer to build the best marketing material possible. By the time we’re done, you’ll have enough visual content to last you for months to come—or even a year!

You’ll be amazed at the difference this kind of branding work does for a business. After all, studies show that a person needs to hear or see you 16 times before they will call you. And with 95% of people looking online first, you definitely need to put in the effort to show them professional photos of you, your products, and your employees. Give them so much more so they can get to know you. That way, they will already like and trust you before you even get that first call!

It’s important to build your brand and even more important to build trust with potential clients. Let us help you! Please contact us for more information.


Featured Graphic Design Partner:

Annette Frei – Graphic Designer

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